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Writer's pictureJeremy Greer

Hope in a Bar: The Story of Hopeberry Soap and Sustainable Choices

Updated: Jan 13

In a world where the consequences of our choices were becoming increasingly evident, I found myself staring at yet another empty shampoo bottle, its presence a stark reminder of the plastic waste crisis that plagued our planet. With a sigh, I rinsed it out and placed it in the recycling bin, pondering its fate. Would it find new life as another product, or would it end up languishing in a landfill or worse, becoming a drop in the plastic ocean that haunted my thoughts?

A massive pile of plastic waste for as far as the eye can see.

These questions gnawed at me, urging me to take action. It was time to change my personal care routine and become a more conscious consumer, a responsible steward of the environment. I began to explore alternatives, seeking ways to transform my habits from wasteful to sustainable. The journey wasn't without its challenges, but the determination to make a difference burned bright within me.


The idea of using bar soap for my hair was intriguing, though not without reservations. Would it really work? I couldn't help but envision the awkward feeling of rubbing a bar against my scalp. And then there was the notion of using baking soda – effective, perhaps, but I worried about its potential to strip my hair of its natural oils, leaving it lacklustre and lifeless. Another option was to extend the time between shampoos, reducing the frequency of plastic bottle consumption. However, I grappled with the fear of ending up with unkempt hair, or even worse, scalp issues.


But the desire to make a change, to create a more sustainable routine, was relentless. As someone familiar with formulating and crafting recipes, I believed that there had to be a way to develop a hair-friendly bar soap that left no waste behind. The concept began to take root in my mind – a soap that cleansed without harming, a soap that cared for both my hair and the planet. And so, I embarked on a journey of learning and experimentation, determined to find the perfect formula.


Countless hours were devoted to research, diving into the world of natural oils, butters, and their benefits for hair. Trial and error became my companions as I tinkered with ingredients, mixing and blending, testing and adjusting. The pursuit of the ideal balance between cleansing and nourishing was both exhilarating and challenging.

After forty-five iterations, the breakthrough arrived – a triumphant concoction that ticked all the boxes. It was a soap that embraced the essence of nature's goodness, cleansing my hair while leaving it soft and vibrant. The victory was exhilarating, a testament to persistence and innovation. This was the turning point, the journey of Hopeberry Soap, from waste to renewal.


Hopeberry Soap's Collection of Zero Waste Personal Care Products Soft Hair Shampoo Bars on the left, Silky Skin Shaving Cream Bar in the middle and Moisturizing Body Wash Bar to the right.  Each package is a variety of bright and cheerful colours on white and little brown packaging.

With every bar of Hopeberry Soap, a piece of my commitment to the planet was embedded. The journey from waste to renewal had transformed from a solitary endeavour into a gift for the world. The story of Hopeberry Soap became a beacon of hope, a reminder that change was possible, that one person's determination could ripple into waves of transformation.

And so, the tale of a simple shampoo bottle evolved into a narrative of change and empowerment, of the metamorphosis from being a part of the problem to becoming a force for good. Hopeberry Soap, with its humble beginnings and unwavering purpose, became a symbol of conscious choices and a testament to the extraordinary potential that lies within each of us to shape a better world.



Hopeberry Soap banner a round peach coloured lotus flower graphic in the centre, Hopeberry Soap brandname and their slogan Think Outside The Bottle below.  It's all on a transparent greyish blue backdrop and in the far background is an orange haze with beautiful purple flowers.






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